Transmedia, the future of Media industry

Media industry, a strongly “technology driven” sector suffers, in Europe, of fragmented R&D efforts (a fact highlighted by the “Digital Agenda”). In consequence there are still some missing essential technical components to be developed in Europe. Given the changing context in the media sector and the economic significance of this highly competitive and supportive of growth domain, it is crucial to mobilise European actors in order to prepare the transition from mono-media to Transmedia and strengthen Europe in front of US and Asia competition. The EuroTransmedia project gathers some of the most influent triple helix media clusters in Europe. Together they represent a critical mass of complementary skills all along the value chain generating a turnover of about €19Bn a year and their R&D budget is about 8% of this turnover, whether €1,5Bn of public and private money.

The EuroTransmedia project intends to:

1/ Integrate key EU problematic areas by joining the research efforts to get rid of the remaining technological barriers that still hamper user creativity, user content editing interoperability, portability and new editorial policy (which can be seen as the future of media industry). It will tackle technological, scientific, organisational and economic challenges for research and innovation for Media industry in the EU.

2/ Adapt a new value chain to the new economy where the user is both a consumer and a producer, and where practices are nomadic and ubiquitous.